In February 2018, ABTA, the travel association, awarded Waterfront the licence to publish ABTA Magazine, along with a portfolio of print and digital products. The magazine relaunched in May 2018.
I oversaw the pitch, concept, design, editorial direction, brand guidelines, style guide and content for the magazine, which was relaunched as a bi-monthly print publication and distributed to 12,000 ABTA members and industry contacts. A website, which I also project managed, was launched at abtamag.com. The print magazine won Trade Publication of the Year at the 2019 Travel Media Awards.
During the coronavirus pandemic, the decision was made to move towards a monthly digital version. I devised and directed the creation of a new custom-built interactive format for the magazine.